Just finished my response to the brief I was given to promote the collaboration of Dr Martens and Cath Kidston...
At the top are my mood boards; the first one is to outline the target consumer of the new range, and the second gives an idea of the what the style of the lookbook for the collection would be like. I've of course chosen Miss Daisy Lowe as the model as she currently works with Dr Martens and I think she would be perfect for the range as she evokes femininity with a nice touch of rebellion!
The presentations tomorrow, lets hope they like my ideas!
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